We're All Mad Here

#3 LOGO: Design your own company logo.


So whoa. I am ridiculously proud of this. SO. RIDICULOUSLY. PROUD.

This project started off interestingly. The goal was to create a logo. Easy enough? It seemed that way for most of my classmates. We could either start on the computer or on paper. I chose paper. When I started, I was no where near this finished design. I was writing my initials. A little while back, I decided that if I ever became famous (this is a big aspiration of mine) I would only go by my first and middle names. I would drop the last name altogether and only be known as Alexis Caitlin, so I started with this. I drew many different variations of an "A" and a "C" together. The one I liked the best had the bottom of the "C" as the crossed part of the "A" but I decided that it looked too much like the LA Dodgers logo and I really wanted to make something of my own.

I don't know when the idea of the Cheshire Cat came to me, but once it did, I ran with it. I love Alice in Wonderland and I am obsessed with the Cheshire Cat makeup that many people do for Halloween so first I thought of a makeup line. Then a clothing line. Then, because it is such a wide smile, the photography idea came to me. It hit me like a bus and I ran even further with this. I was still very far away from this design however, as I first wanted the letter to look like teeth. I used the colors of the old cat, but I wanted teeth like the new one. This was getting me nowhere, however, as I am not the best at drawing, and I realized that many other photographer's logos are in cursive. They look elegant and classy, not scary. This led me to the design that I have now.

It took me many tries, but I eventually drew it all out on paper, then scanned it in and traced over it in Illustrator. The color and whiskers came in later, but it looks better than it did in my original design.

Though I gave up on the photography career a long time ago, it is still a hobby of mine and this project reignited my love for it. Even if I couldn't make it a stable career, I would love to keep photography as a side job and use this as my logo and company name.